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Stay Connected

If your business is regulated, like healthcare or finance, make those guidelines crystal clear. For most companies, it helps keep social media communication constant and avoids errors. But for certain organizations, like authorities companies, insurance coverage corporations, and medical service providers, these insurance policies are non-negotiable. Because they should observe strict legal guidelines to protect non-public data, keep away from misinformation, and keep compliant with regulations.

Social Media Style Guide: Template, Examples & Ideas For 2024

You might select to avoid them when posting on LinkedIn to project a more skilled picture but use them quite liberally on Twitter. Include details on how different posts shall be formatted to ensure high quality and consistency throughout totally different platforms. For instance, automotive producers like Audi present detailed directions on how every submit should look to keep up model consistency. Firstly, you should know on which platform your audience is online after which plan the sort of content material that must be produced. LinkedIn’s neighborhood pointers promote customers to foster a professional, respectful, and inclusive setting that encourages networking, learning, and alternative.

Dealing With Public Complaints And Adverse Feedback

While this habits may appear harmless, it can affect team performance and disrupt the workplace environment. Each worker then receives a notification that they have an engagement request, and they can click the hyperlink to view all requests in their customized Gaggle. Most employees do not act inappropriately deliberately on social media, however there could additionally be difficult conditions that they simply do not know the way to manage. In many instances, employers can fire workers for political beliefs as political opinions aren’t protected the identical method that different attributes like gender, age, and race are protected. As you’re onboarding employees, completely outline matters which might be off limits, and likewise inform them which subjects they are allowed to debate. Most staff do not deliberately disclose confidential data, they usually may not understand that the content they share is confidential.

Who Wants A Social Media Policy?

If you want some help figuring this out, try experimenting with Hootsuite’s free AI caption generator. It allows you to choose completely different tones of voice, from cheerful to unhinged to VSCO girl. Try utilizing it to create different versions of the identical caption and see which feels extra pure on your brand. Emphasis is the UK’s leading business- writing training company, providing specialist business-writing coaching and consultancy services to private and public sector organisations everywhere in the world. We also run open writing-skills programs, which are suitable for people as nicely as organisations. For example, say you’re a finance brand that’s just started to use Instagram.

When you symbolize your brand online, you and your staff are certain to follow the etiquette of social media platforms. Create a list of distinctive promoting propositions and commonplace call-outs for your brand and all of your products. While you won’t probably copy-and-paste this information instantly into social media posts, it’s helpful to have clear talking factors so your team describes your offerings accurately and constantly. Do you use branded hashtags to encourage fans and followers to tag you of their posts, or to gather user-generated content? List them in your fashion information, together with pointers about when to make use of them. Thinking of making social media guidelines for your employees or reviewing present ones?

That may mean adding “US” to point the global area or “HQ” to indicate that it’s your brand’s main account. Keep studying to study why a style information is crucial for your brand and the key elements you must embody. This may help improve your campaign’s visibility, and invite people to engage with you.

It’s essential to be clear about how employees’ social media use will be monitored and what information may be visible to the public. Providing particular details on what to say makes many staff feel extra confident engaging on social media channels because they’ve specific instructions on what to say. Remind employees that this rule additionally applies to their personal accounts.

A well-structured social media policy defines what constitutes personal social media use and what falls underneath the scope of skilled illustration. For example, workers ought to perceive that posts made on their personal accounts, especially those on public or semi-public platforms like Twitter or Instagram, may be linked back to the company. It’s important to remind employees that whereas they could have the best to specific their opinions online, these expressions should not contradict the company’s values or injury its status. A type guide for social media contains tips related to how the corporate presents itself on social media. So, less “what to say to the man that spams slurs in DMs” and extra “are we totally down for Oxford commas or not? A social media fashion guide is a part of a brand’s general rulebook however delves a lot deeper into details particular to social media advertising.

Employees’ common time on social media during work hours increased from 1.7 hours per day in 2023 to 1.9 hours per day in 2024. Notably, 55% of staff self-reported spending 1 to 2 hours day by day on these platforms in 2024. From photos to movies, graphics, and different visuals, it’s key to determine what really feel is right on your model and have your whole visual asset guides in one place. This can include the content, context, and magnificence (informational, whimsical, etc.).

Develop a complete content strategy that outlines the kinds of content to be shared on social media, the purpose of every content material kind, and greatest practices for creating participating and related posts. Include pointers for content themes, formats (e.g., textual content, pictures, movies, polls), posting frequency, and content distribution across totally different platforms. Your content technique ought to be aligned with your brand aims and tailor-made to satisfy the needs and preferences of your audience. These tips act as a guiding light, making certain that each interplay and social media posts mirror the brand’s values and aims. This weblog publish will cowl everything you should know about creating your own social media model pointers.

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This ensures that all violations are handled consistently and pretty, without favoritism or bias. By outlining these examples in the social media policy, both employers and workers have a clear understanding of what constitutes misconduct and what actions should be taken in response. A social media coverage may specify how personal opinions must be shared, especially in a public or professional context.

Penalties For Breaking The Rules

Involve group members in the dialogue as you develop your inclusive language guidelines. If your team is too large for everyone to affix in the dialogue, be positive to have diverse viewpoints represented. For example, it’s frequent for customer service social accounts to use initials to point which group member is replying to a public message. We advocate the rule, the place 80% of your content is to tell, educate, or entertain your viewers while 20% directly promotes your model. Different platforms have totally different content material limits for each video size and variety of textual content characters, so you’ll want to break this down by platform. This isn’t a social media audit, but you continue to must make an inventory of each social account you employ on your brand.

Skilled Influence

This can include the content, context, and style (informational, whimsical, and so on.). Whether raising brand consciousness or rising social media gross sales conversions, you have to establish a powerful model id on social media to stand out from the gang. That may be carried out by giving all of your content a singular type persistently on all platforms. You can broaden your social media guidelines to incorporate all exterior communications, for example, creating a standardized e-mail signature throughout your team’s e mail accounts.

You don’t have access to a great deal of real-life images however you need to be visual, original and stand out out of your rivals. Expertise in content material writing, social media copywriting, and neo-noir graphic novels. Used to run a music webzine within the 2 seconds in the early 2010s when blogs were sizzling.

Provide training and education to staff members or the social media manager answerable for managing your brand’s social media accounts. Offer assets corresponding to tutorial movies, tutorials, and reference supplies to help ongoing learning and skill growth. Start by ensuring that everyone involved in managing your social media accounts is familiar with the contents of the type guide. Provide training periods or workshops to coach group members on key aspects such as brand identity, visible branding, tone of voice, content technique, engagement guidelines, and crisis administration. While these examples offer valuable insights into totally different approaches to social media style guides, it’s important to adapt them to your brand’s particular needs and objectives. By setting clear expectations and providing steerage, a social media policy creates a secure house for employees to express themselves with out worrying about crossing boundaries.

What type of content is acceptable (e.g., product pictures, employee photos, company information, memes)? Again, the Hootsuite content library is a great help right here since you can create a catalog of pre-approved photographs on your social staff to attract from. But for most manufacturers, it’s sufficient to choose one font, or a couple of fonts for numerous purposes, and use them constantly. You don’t must settle on a specific number of hashtags, but purpose for a clear range. If the pronunciation of your model name or merchandise is unclear from the spelling, contemplate making a pronunciation key. This can be as simple as including the phonetic spelling next to the word itself.

You’ll need to do some testing to learn what number of is right for your business. Curated content can add worth to your social feed without creating new content of your own. Also make clear how you check with links in your bio on platforms the place that’s the only linking option. English, it’s normal to put in writing dates as month/day/year, whereas in UK English the order is day/month/year. This is a case where lack of consistency can actually have real-world implications, like lacking an event or launch. Choosing a dictionary will help ensure you persist with the proper spelling for your geography.

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Essentially, don’t post anything you wouldn’t want your boss to see. But that doesn’t mean your social media guidelines should be 20 pages lengthy. Employees should be made aware of the potential repercussions they face for violating the social media coverage, which may include disciplinary actions as severe as termination. Employees should clarify that their private opinions, notably those that might be controversial, don’t characterize the opinions of their firm. This is particularly important for employees who regularly post about their firm online. When it involves work-related consequences, many workers simply don’t know what they will and can’t post online.

Legal Questions

This is commonly a gray area for lots of businesses, however a stable social media coverage would specify how firm sources should be used. For instance, should you’re discussing a product or service supplied by your company, remember to present accurate information and avoid exaggeration. Always double-check facts earlier than posting, and when doubtful, check with your company’s marketing supplies, press releases, or your manager for affirmation. Remember, something you post online that might be perceived as an official company statement should be reviewed for accuracy. For instance, when commenting on company updates, offering suggestions, or partaking in business discussions, ensure that your feedback reflect the professional tone expected in your work surroundings.

Follow Our Brand Guidelines / Style Information

The further the reach, the extra of a risk that readers will find it. If there are alternatives to include keywords you’re targeting, and it won‘t impact reader expertise, do it. If you can make your URL shorter and extra keyword-friendly, go for it. You can opt to post your content instantly, put it aside as a draft, or schedule when you want it to be posted stay in case you adhere to a posting schedule. Screenshots ought to always have a similar, defined border so they don‘t seem as if they’re floating in space.

Above is an instance of SocialPilot’s guidelines for guest post collaboration. They present detailed and clear guidelines to ensure the posts they receive are at the required commonplace. This would possibly include collaborating with influencers, ambassadors, brands, or charity organizations. Collaborative posts are a fantastic creative outlet and open up new business opportunities. Their social media calendar permits you to plan extra efficiently and get a clearer view of how things look with their ‘monthly plan view’.

Any questions about these guidelines must be directed to  Duke Health staff ought to discuss with the particular standards and tips established for Duke Health sites and digital channels. Consistency is vital to forming a powerful model id on social media. Maintaining a consistent model voice helps in building belief and recognition amongst your viewers. This consistency should be mirrored in your tone, style, and visible components across all social media platforms. Social media branding pointers are guidelines you create to maintain your model constant across social media websites.

Well, in this article, not solely will we go over what a social media style information is and why you need one, but we may even cover what you need to get started. A clear and conspicuous disclaimer will often be adequate to dispel any confusion that arises. Video-sharing websites such as YouTube and Vimeo can result in one other sticky scenario. A TTB spokesperson, when requested by the Index-Tribune, confirmed that that was the case and the intention of the rules. The tips are also retroactive to all videos a brand might have posted prior to now.

Mass General Hospital (MGH) is doubtless one of the most respected medical establishments within the country, so popularity management is important to the brand. Plus, its employees have access to sensitive information about patients’ health diagnoses and treatment plans, which they’re obligated to keep confidential. The social media landscape is vast, and what individuals say on the market about your brand can have implications for your small business.

By integrating these advancements into their strategies, companies can save time, improve engagement, and obtain development. Embracing social media automation tendencies ensures a wiser, quicker approach to advertising in an increasingly digital world. Short-form videos, corresponding to Instagram Reels and YouTube Shorts, proceed to dominate social media in 2025, providing a powerful approach to seize consideration shortly. These bite-sized, participating videos are perfect for mobile-first audiences preferring quick, visually interesting content material. For businesses, short-form movies are an efficient device to focus on products, share buyer stories, and promote campaigns. With features like trending audio, filters, and artistic editing instruments, marketers can produce professional-quality content material with out extensive resources.

However, that degree of detail would be a bit of overkill for a small business. Creating guidelines for workers to follow can ease this concern, helping to turn staff into passionate model ambassadors. However, what if John in accounting doesn’t really know the basics of social media etiquette?

A walled backyard of content resources that require an e mail tackle to download can help build your list. That record can even allow you to construct custom and lookalike audiences for social media promoting that extend your attain even additional. Social entrepreneurs are probably to depend on engagement metrics to track social media ROI.

A few building blocks that you can use to help the content material technique embody Company Updates, Industry News, Company Culture and Product Showcasing. As the content material on this social platform has a longer lifespan than others, the main focus should be on high quality and three posts per week should be more than enough. Growing your network is vital to growing your exposure and making essentially the most out of your LinkedIn efforts. Nurture your followers and supply worth earlier than you anticipate them to reciprocate.

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Blogs

Whether your employee is using social media at work or at home, your organisation could be uncovered to quite a few risks. Manage these dangers effectively by following our seven things you must learn about social media. Our research reveals that 80% of employers have issues about how employees use social media. Check your analytics for high performing articles which would possibly be declining in visitors.

Begin A Dialog On A Particular Topic

If multiple person shall be posting from your social media accounts, make positive to agree on a set of “do’s and don’ts” to keep your voice and tone constant, regardless of who’s posting. Over the past decade social media has completely modified the finest way we stay our lives. It’s turn out to be so integrated with our day-to-day activities that it’s exhausting to suppose of a world without it. To measure the influence of a gamification campaign in your worker value proposition, common feedback from staff is essential. All of this can help to help and even drive your recruitment advertising and expertise attraction. I sometimes watch longer video content on YouTube, and I find videos that additionally contain pictures and text to be essentially the most partaking.

Use Relevant Hashtags

Clearly then, there is a clear want for manufacturers and companies to be energetic and engaged with their customer base on social media. And how can businesses use social media to spice up customer satisfaction and loyalty? Keep studying to seek out out every little thing you want to learn about social media and customer support. It’s all very properly having the slickest policy around, nonetheless, if it’s not communicated it’s not definitely worth the paper it’s written on. So when you’re planning your social media steering, create a timeline and comms plan round it. I’m happy to put in writing extra on this in future, do let me know if you wish to read more on this matter.

If you need to share an extract from someone else’s post, be certain to credit score the original author and hyperlink to the original content. I wouldn’t recommend doing this whenever you first begin out, as paid adverts can get expensive, but it’s one thing you may need to research for the longer term once you realize what your viewers likes. So in case your submit can add one thing to anyone else’s submit, get in contact with them and ask them to add a hyperlink to your blog. If you don’t have an email list, you should think about building one. Email is an effective way to nurture potential clients and stay in contact with current ones.

To achieve this, you should perceive your best buyer – their characteristics, wants, ache points, and on-line behaviour. One of the quickest methods to generate new content material is to recycle present articles. It is always necessary to hold out a content material audit of your web site as one thing you referred to five years in the past might not be related or even exist. We ran developed and ran Google+ training sessions and naturally wrote several articles about this social media platform. Google has closed it down so we took down articles but included a number of the content in different articles.

365 days a 12 months, 8am-10pm, we offer extremely personalised, reactive Community Management, Review Management, Sentiment Management and Social Media Management for a few of the UK’s greatest known brands. Your desired goal will determine what you have to ask people to do to enter your competitors, such as following your web page, liking the submit or sharing a positive experience they’ve had together with your brand. If you have already got an audience on Twitter, maintain going, however check new channels too. Building a wide selection of advertising streams can be tremendously rewarding for charities, particularly as in-person occasions continue to develop.

Use this, barely altering the content material or even repost the identical content material. Don’t worry about people remembering the submit from a couple of months ago – the possibilities are, they didn’t see it the first time around. Fancy difficult us to identify a spot from a historic photograph? Differences of opinion are to be expected – however personal assaults are not. We don’t settle for the use of obscene, violent, abusive, discriminatory, defamatory, unlawful or threatening language or imagery within the digital spaces we handle.

On the opposite hand, your type information outlines how those actions should be portrayed and communicated through your model voice. Most social platforms will provide their very own model of social promoting and the fee will range relying on what you select. If you‘re seeking to broaden your reach on social media, then paid for promoting can help you with this. When it involves your business account you ought to be a bit more disciplined. Spelling and punctuation ought to be one of the best they’ll presumably be; if this isn’t a strength of yours try asking a colleague or family member to double-check it for you. As an agency we all the time ask the client what they’re trying to realize before we agree on a format.

Instead of simply echoing company messages, employees share their genuine experiences, enhancing the content’s credibility and engagement. As properly as trying out their public profiles, you could also ask some of them to complete a survey to find out extra about their social media and buying habits. Once you understand your subject and what you need to get out of writing the weblog submit, select the platform which is able to meet your aims. Write for a weblog which allows for feedback – although make certain you’re prepared to reply to these.

The Seminary is price visiting purely to see the cloistered courtyard, but there’s additionally a small museum outlining native artwork developments of the 17th and 18th centuries. Lecce is a small city with an enormous architectural legacy in the Salento area of Puglia. I first visited Lecce as a base for exploring this deeper, southern part of Puglia, and it made an ideal base. Lecce is an inland metropolis, but you can simply get to the famed seashores of the Ionian and Adriatic coastlines in lower than an hour’s drive.

Similarly, the Centro Commerciale Cavallino in Castromediano offers a family-friendly purchasing expertise with a selection of stores, in addition to locations to chill out and luxuriate in a meal together. These indoor malls provide an ideal opportunity for a break from sightseeing, permitting kids to let off some steam while dad and mom can browse or unwind. Inside the Palazzo del Seminario, you’ll uncover the Museo Diocesano di Arte Sacra. Lecce’s Museum of Sacred Art is stuffed to the brim with religious statues, work, relics of papier-mâché, and historical artifacts. Although you could stroll across the historic center yourself, a guided tour ensures you’ll absorb all the historical significance of this fascinating metropolis. Matera is fairly far, so it’s only value visiting as a day trip in case you are staying a while in Lecce.

#8 Spend Time In Piazza Sant’oronzo

Definitely wander through the landscaped park of Villa Comunale and go on a scavenger hunt for the primary churches. These are the Basilica di Santa Croce, Santa Chiara, San Mateo, and San Giovanni Battista. Evidence of occupation on the positioning dates back to the yr 5 BC, when the world was inhabited by the Messapians.

One Of The Best Museums To Discover In Lecce

The museum’s instructional shows make it a captivating vacation spot for those interested in ancient historical past, performing arts, and the enduring legacy of Roman tradition in Lecce. The Museo Papirologico, part of the University of Salento, specializes within the research and preservation of historical papyri and manuscripts. This museum is a treasure trove for these thinking about historical writing techniques, literature, and administrative practices of historical civilizations. The assortment contains a selection of papyri, each meticulously preserved and cataloged for instructional and research functions.

Winter isn’t a bad time to go to Lecce; in fact, I have a friend who hopped on an inexpensive flight from Prague to Bari and had a ball visiting Puglia’s Christmas markets in December! Some smaller seaside resorts might be closed down, but this is a great time for visiting Lecce in addition to Matera, Bari, and Alberobello. You’ll have the power to go to probably the most places, have plenty of flexibility, and not have to fret about strikes or cancellations. Besides the aforementioned tour of Otranto, Leuca, Gallipoli and Galatina, you’ll have the ability to drive the forty minutes in a rental or hop on the 108 bus, which takes one hour.

It sits on a rocky outcrop and has been designated a UNESCO World Heritage Site because of its cave dwellings known as sassi. People truly lived in these caves as late as the Nineteen Fifties, without electrical energy or water, and it was referred to as Italy’s Shame. Puglians are probably to eat them for breakfast however they’re there whenever you want a pick-me-up, too. Pasticciotto are sold all over together with the pasticcerie dotted round Villa Comunale, together with Natale and Mignon di Pranzo Benito. Sightseeing is hungry work and reaching for the carbs is part and parcel of an Italian trip. museodeibambini of the most effective issues to do in Lecce is to strive pasticciotto — small, stuffed pies a bit similar to Portuguese egg tarts — whenever you spy a bakery.

Salvaged items of tile, pottery and carved stonework provide a glimpse into the adjustments of favor and detail over time. Less like a museum and more like a treasure trove with a protracted historical past, this is the sort of museum we will get misplaced in. It was lined with catacombs and nice monuments that featured tall columns (one of which now stands in Sant’Oronzo Square in Lecce). In the museum, artifacts from the Appian Way are displayed – corresponding to boulders from the street, a piece of catacombs and mosaic artwork. Lecce’s Castello di Carlo V is designed as two separate rectangular-shaped buildings, one basically ‘inside’ of the opposite for fortification.

Of all over the place I visited in Puglia, I discovered essentially the most architectural and historical wonders in Lecce. This exuberant Baroque metropolis is hailed because the “Florence of the South,” because of its stunning historic buildings made from supple, golden-hued Lecce stone. Shoulder season is a superb time to visit Puglia, and I assume this is one of the best if you’re interested in exploring historic sites, ruins, and interesting cities.

At one time, the fort was surrounded by a moat, with solely two drawbridge entrances. The Port Royal entrance faced west and led into town, while the ‘False’ Gateway faced east. Maddy’s Avenue is here to encourage you to reside a daring life; to discover yourself and the world around you at greater depths – one forkful, or one airplane ticket, at a time. If you’re like me, people-watching is an integral a half of attending to know a new place. Lecce’s Villa Comunale offered just the spot for me to witness easy, Salentino life.

Whether you’re a historical past enthusiast, an art lover, or simply curious concerning the native culture, Lecce’s museums promise an enriching expertise that brings the city’s previous and current to life. The Museo Storico Città di Lecce (MUST) serves as a complete repository of Lecce’s historical evolution. The museum presents a deep dive into Lecce’s wealthy heritage, highlighting its architectural marvels, social transformations, and key historical figures. Educational packages and guided excursions improve the visitor experience, making MUST a vital destination for anyone in search of to understand the intricate tapestry of Lecce’s past and its enduring legacy.

You might stumble upon a hidden gem in Eastern Europe for as little as £30 or a tropical paradise for round £50. Remember, those less-travelled paths usually lead to the most incredible treasures (and the most affordable airfare!). Flexibility is your secret weapon in the quest for affordable flights.

Value Instruments: 5% Of Complete Rating

The Flight Deal may even bring you the most effective and most budget-friendly deals in its personal method. With the tagline, “Just because it’s an excellent fare doesn’t imply it’s a great deal,” the location will solely publish fares that meet its simple criterion of 6 cents per mile or less. Choose international flights that depart from primary US cities, offered at some of the finest rates available.

Using historic pricing information, it tells you if costs are at present low, typical or excessive for your chosen journey. If it predicts that prices are about as little as they’re going to get, Google even gives you a specific date to e-book your tickets before they’re more probably to go up once more. A fast search for a flight leaving from San Francisco in October reveals a host of destinations, together with a flight to Europe from $374 round trip. Here’s the method to find the most effective deals on flights — irrespective of the place you’re traveling to.

Sinn Féin Meeting Worker Suspended Over Metropolis Hall Portrait Injury Is Son Of Mla

This flexibility ensures that your travels stay not only enriching but additionally simple on the wallet, making your dream of exploring the world within attain. By activating this characteristic, you achieve a priceless edge in your pursuit of affordable journey, allowing you to grab one of the best alternatives for affordable flights as they come up. We have loads extra tips and methods on getting low-cost flights (and upgrades!) in episode five of our podcast, all about travelling on a shoestring.

Best Apps To Earn Cash ( : Earn Free Cash & Rewards

Certain particulars, together with however not limited to prices and special provides, are provided to us instantly from our partners and are dynamic and subject to alter at any time without prior notice. Though primarily based on meticulous analysis, the knowledge we share doesn’t constitute authorized or professional advice or forecast, and shouldn’t be treated as such. Another site that provides intensive search filters is Skyscanner.

Well-rated comparability websites are handy when comparing airfares in your route. Use them to seek out the most price effective airline and then book instantly, filtering out prices that lead you to third-party flight booking sites. Then, if anything goes wrong, you realize who’s answerable for rebooking your flight or refunding you. Expedia does so much right according to members; its web site is reasonably useful – that means it’s easy to make use of and navigate – and tends to be clear over any further charges. It may clarify why the overall customer rating (70%) is head and shoulders above rivals. However, that doesn’t imply an excellent deal if it can’t find clients the most effective airfares.

We hopped on the cable cars as much as a viewpoint of Mount Fuji, which was spectacular. We obtained to Osaka within the afternoon with some free time to explore, and we had a group dinner at a local restaurant to attempt some local dishes. You needed to wear special footwear for the completely different rooms (strictly no out of doors shoes allowed) and slept on tatami mats, which were surprisingly very comfy and cosy. In Nagano, we learnt the artwork of origami and the way to make conventional soba noodles. Plus, we went to the Shiga Kogen National Park, identified for the Snow Monkeys.

You’ll additionally see how far upfront you need to sometimes guide tickets to your destination to snag the bottom fares. With this journey hack, you e-book a flight that involves a layover at your actual ultimate destination. While flightpadi might seem counterintuitive, it’s frequent for these longer flights to be cheaper than direct flights to the layover metropolis. Skiplagging means booking these longer flights to comprehend the financial savings and then walking away after the primary flight somewhat than boarding the second plane. This contains sites similar to Scott’s Cheap Flights and Thrifty Traveler, both of which notify you once they discover discounted ticket costs.